When you read a piece of an article or news across the web regarding the way GIF banner ads are created and then used on the internet, you might immediately begin thinking of the animated files which are familiar to you already but do you think GIF ads are going to be animated all the time and there is no chances or ways of having them developed without any motions or animated frames? Well thinking of the way ads are being developed for the commercial sites it can be nice pointing out this very important matter that although in the banner design world the GIF ads are better known for the animations they have while displayed and shown on the web, but you can definitely create and build your very own customized and personalized GIF banner ads that look like the other static pictures which mean not having any motions at all and this can enable many webmasters trying to enhance their websites and internet pages using the GIF ads which are actually static ones and will remain on the web for as long as they want. Now one point can be mentioned here and that is if there are any possible preferences about using animated frames and motions used in the GIF files or not. In other words, you might begin asking this basic yet important question that is you are going to create and use a banner ad which is about to be a static one, so why searching for a GIF file type because in most cases, webmasters prefer using the good old JPG files when it comes to having banners and other graphics that are static and have no motions, right? Well, this point too is just absolutely correct and you are right to ask questions about the topic and indeed it is much better thinking of using JPEG file types when you intend having static banners on your pages but technically speaking, developing GIF files and ads that have no animations too is possible and practical.